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Technique of the week · Building speeches

The Five Canons
Invention, Arrangement, Style, Memory, Delivery

The oldest checklist for preparing a talk — and still the best.

The idea

Cicero and Quintilian split speech-making into five jobs: finding what to say (Invention), putting it in order (Arrangement), choosing the words (Style), holding it in your head (Memory) and performing it (Delivery). Most nervous speakers skip straight to Style and Memory. Start at the top.

How to do it

  1. Invention: brainstorm ten possible points, keep three.
  2. Arrangement: decide the order and your first and last lines.
  3. Style → Memory → Delivery: only now polish words, learn the skeleton (not the script), and rehearse out loud.
In the session

The drill

Five rounds, five minutes: the whole group builds one speech together, one canon per round, and a volunteer delivers it.

This week

Your homework

Next time you prepare anything, spend the first ten minutes only on Invention — no slides, no wording.

When you give feedback, ask

Which canon was strongest? Which one did they skip?

Source: Cicero, De Inventione; Quintilian, Institutio Oratoria, Book III.

Practise it for real

Every week in central Madrid we take one technique like this, drill it, and give a real speech with feedback. Small groups, all levels, in English.